PROFESSOR-LED CARE IN ELITE SPORTDossier access · personal handling

The body & responsibility / JUVIS

Kim Tae-woo

Weight-loss success needs a clear plan for what follows.

Kim Tae-woo · JUVIS · South Korea · 2015–2018

Judgment against the agency

An advertised success raises the question of who arranges continuing care.

The case & the HPA perspective
Kim Tae-woo performing in Pyeongtaek, 2013.

Kim Tae-woo performing in Pyeongtaek, 2013. · Photo: 렝난이 Rengnan2 · CC BY 4.0· Cropped to suit the layout.

Editorial portrait. Not a photograph of HPA treatment or a before-and-after comparison.

01 / THE DOCUMENTED EVENTS

What is on the public record.

After reaching 85 kilograms, Kim Tae-woo regained weight to around 95.4 kilograms during the contract and did not attend the agreed care sessions. JUVIS sued. In 2018, his agency was ordered to pay ₩65 million; the court rejected personal liability on the singer's part. The contract also provided for care during the year after it ended.

02 / THE SPECIFIC RISK

What this case reveals about a partnership.

The advertised change, the care actually received and the agency's responsibilities may no longer align.

03 / WHERE HPA COULD HELP

Where thoughtful care could make a contribution.

An agreed HPA engagement could assess aesthetic changes over time and coordinate with the specialists responsible for weight and health. A calendar, clear contact arrangements and expressly funded follow-on care support continuity. This does not promise permanent maintenance of a target weight or prevention of a contractual breach.

RESPONSIBILITY BEYOND THE CAMPAIGN

What kind of care does your partnership need?

Discuss care for your organisation

04 / SOURCES & CONTEXT

These publicly documented cases illustrate different risks: contract disputes, conflicting advertising claims, interrupted care and later negative associations with a brand. The people and companies are editorial case studies; their inclusion does not imply that HPA has cared for them. Each HPA perspective is a hypothetical application of our proposed services, not evidence that HPA could have prevented the events described.

These editorial portraits identify the people discussed. They may have been taken at a different time from the events in the case study. We draw no clinical findings or conclusions about treatment needs from their appearance.

Engagement, responsibilities and boundaries · HPA Transparency Register