For athletes
A dedicated medical professor who knows your goals, your distinctive expression and your schedule.
My personal profileHPA INSTITUTEAESTHETIC IDENTITY GOVERNANCEA Heritage of
Facial Aesthetics Paris 1862
Facial Aesthetics Paris 1862
Your identity.
What makes you recognisable.
Personal, professor-led care for what makes you unmistakably you.
For elite athletes representing global brands: a dedicated medical professor develops a long-term care strategy around your appearance. Your natural expression, distinctive features and sporting calendar guide every step.
Our commitment
The world's only provider of professor-led Aesthetic Identity Governance for elite athletes and international brand ambassadors.TR407
Preserve identity.Plan change thoughtfully.Trust built through continuity.
Our approach for you and your brand partnerships Engage HPA as a brand or insurer Choose your sport. Your personal profile starts here.Your next step: choose your sport.Tap an image to begin your personal profile.
Start anonymously. Receive personal care.PERSONALLY CARED FOR. MADE POSSIBLE TOGETHER.
Three ways to arrange care. One personal commitment.
Whether you come to us yourself, with people you trust or through a brand, sponsor or insurer, your care is built around you.
For family & management
Arrange care together and plan ahead for the career you support.
Plan care togetherFor brands & insurers
Arrange professor-led care that considers changes early and provides continuity beyond the campaign.
Explore the commissioning routeFILM · ELITE SPORT · BRANDS
Faces
shape brands.
Nicole Kidman for Chanel N°5. Jude Bellingham for Louis Vuitton. Two editorial examples of the close connection between a personality and a brand.
For organisations, responsible planning begins with the individual, with professor-led care that looks beyond a single campaign.
Discover HPA for organisations Read the 18 case studies
HPA AESTHETIC IDENTITY GOVERNANCE™
Your own professor. A shared view ahead.
Your individuality gives you presence. We bring medical expertise and an understanding of your career to three personal questions: what would you like to preserve, what would you like to develop, and when would it fit your life?
Facial Identity Preservation
Your features, your expressions, your presence: together, we record what makes you unmistakably you. This personal signature guides every decision that follows.
Evolve thoughtfully
You receive a considered assessment of your options, their benefits and the right timing. For specified procedures, a second professor reviews the plan. You set the pace.
Continuity you can build on
Your baseline, goals and progress are clearly documented. Regular consultations keep your plan in step with your career.
INDEPENDENT MEDICAL CARE LED BY A PROFESSOR
A personal connection to your aesthetic identity.
Your professor brings your wishes, distinctive features and calendar together in a long-term strategy. Recognisability and natural expression set the direction.
Your long-term careCAMPAIGNS & PUBLIC APPEARANCES
A personal plan for your public appearance.
A shoot, brand appearance or media engagement: preparation follows your personal goals and long-term strategy. Your management is involved in planning within your permissions.
The right support for you
THREE WAYS TO PERSONAL CARE
Care that fits your plans.
Possible subsequent term
After the three-month initial phase and by mutual agreementSTRUCTURED CONTINUITY
Athlete Programme
A long-term framework for your personal aesthetic identity: professor-led care that considers recognisability, natural expression and your career journey together.
Care documented by a professor, tailored to the agreed requirements of your brand partnership.
3 Years planned duration of your care after the initial phase
- Personal leadership by a medical professor, with agreed cover
- An identity and care strategy built around your season
- Regular consultations and preparation for key appearances
- A named contact to coordinate your care
Your first step is a personal conversation. Your offer then sets out the appropriate scope and price.
MORE TIME FOR PERSONAL CARE
Private Athlete Mandate & Family*
More time reserved for the ongoing care of your aesthetic identity. Your private care agreement brings closer coordination to travel, competitions and international brand appearances.
Care documented by a professor, tailored to the agreed requirements of your brand partnership.
3 Years planned duration of your care after the initial phase
- All core elements of the Athlete Programme
- Additional time reserved for contact and specialist consultations
- Closer coordination of appearances, travel and care
- The option to arrange for your professor to travel to you
- Optional individual care for your partner and adult children
* A partner and adult children may be included in the care plan with explicit consent and separate permissions.
Discover the programmeYour first step is a personal conversation. Your offer then sets out the appropriate scope and price.
FOR BRANDS, SPONSORS AND INSURERS
Corporate care mandate
Arrange personal care led by a professor, with the agreement of your brand ambassador or the insured person.
We agree the campaign period and any continuation of care as part of your mandate.
- An initial profile and independent medical assessment
- Campaign planning and documentation approved for sharing by the individual
- Plan continuing care early
Stay connected over time
If you wish, you can arrange follow-up reviews with a reduced level of care after the campaign. Responsibilities, scope and funding are agreed together.