PROFESSOR-LED CARE IN ELITE SPORTDossier access · personal handling

Procedures & advertising claims / Frownies

Kris Jenner

A facelift and the promise of a non-surgical alternative.

Kris Jenner · Frownies · United States · 2011–2013

Lawsuit · Settlement

When a personal treatment decision touches a brand's promise.

The case & the HPA perspective
Kris Jenner, photographed by Jim Jordan at White Cross Studios, 2014.

Kris Jenner, photographed by Jim Jordan at White Cross Studios, 2014. · Photo: Jim Jordan · CC BY-SA 2.0· Cropped to suit the layout.

Editorial portrait. Not a photograph of HPA treatment or a before-and-after comparison.

01 / THE DOCUMENTED EVENTS

What is on the public record.

B&P, the company behind Frownies, sued Kris Jenner following a facelift discussed publicly during their advertising partnership. The company saw a conflict with its positioning as a non-surgical approach to wrinkles. The dispute ended in a confidential settlement; that outcome does not establish that a court prohibited the procedure.

02 / THE SPECIFIC RISK

What this case reveals about a partnership.

A personal treatment decision can affect the credibility of an ongoing product campaign and trigger a contractual dispute.

03 / WHERE HPA COULD HELP

Where thoughtful care could make a contribution.

In a comparable situation, the HPA framework provides for independent review of an external treatment proposal and a second professor's opinion before certain lasting changes. Factoring in public appearances allows time for separate discussions about the campaign. The individual decides whether to proceed; legal assessment remains with their advisers and those of the company.

RESPONSIBILITY BEYOND THE CAMPAIGN

What kind of care does your partnership need?

Discuss care for your organisation

04 / SOURCES & CONTEXT

These publicly documented cases illustrate different risks: contract disputes, conflicting advertising claims, interrupted care and later negative associations with a brand. The people and companies are editorial case studies; their inclusion does not imply that HPA has cared for them. Each HPA perspective is a hypothetical application of our proposed services, not evidence that HPA could have prevented the events described.

These editorial portraits identify the people discussed. They may have been taken at a different time from the events in the case study. We draw no clinical findings or conclusions about treatment needs from their appearance.

Engagement, responsibilities and boundaries · HPA Transparency Register