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Public perception / Dior

Angelababy

Unsubstantiated rumours can turn against a luxury brand.

Angelababy · Dior · China · 2017

Unsubstantiated rumours · Brand criticism

Even unproven claims about a face can reach a luxury brand.

The case & the HPA perspective
Angelababy in front of a Samsonite RED press backdrop, 23 October 2014.

Angelababy in front of a Samsonite RED press backdrop, 23 October 2014. · Photo: stay in memory · CC BY 4.0· Cropped to suit the layout.

Editorial portrait. Not a photograph of HPA treatment or a before-and-after comparison.

01 / THE DOCUMENTED EVENTS

What is on the public record.

Dior faced sharp criticism after appointing Angelababy as a brand ambassador. Some comments concerned unsubstantiated rumours about cosmetic surgery, which she denied; others concerned her public image more generally. Industry publications documented disparaging comments about the brand and calls for the partnership to end. A resulting loss of sales or termination on these grounds has not been established.

[1] Business of Fashion: criticism of Dior[2] China Film Insider / Jing Daily: public calls for action

02 / THE SPECIFIC RISK

What this case reveals about a partnership.

An unsubstantiated claim about an ambassador may be enough to provoke a public attack on the brand.

03 / WHERE HPA COULD HELP

Where thoughtful care could make a contribution.

HPA could maintain a confidential, traceable record of clinical findings and decisions for the individual in its care. Any release of information for an external purpose would be considered separately. Refuting rumours and devising a reputation strategy are not services HPA promises. Clinical care should also help distinguish public pressure from a genuine need for treatment.

Relevant elements of HPA care

S04Aesthetic advice that looks aheadS06Appearance PassportS41Specific permissions for your personal circle

IN THE SAME AREA OF RISK

Further perspectives.

Aishwarya Rai Bachchan at the Longines Queen Elizabeth Stakes at Royal Randwick, Sydney, 9 April 2016.

L’Oréal Paris

Aishwarya Rai

Read the case study
Jessica Simpson at A Night of Fashion & Technology with LG Mobile Phones, 2010.

Pottery Barn Kids

Jessica Simpson

Read the case study
Choi Jin-sil at the 42nd Paek Sang Art Awards in Seoul, 14 April 2006.

Shinhan Engineering & Construction

Choi Jin-sil

Read the case study
Back to all case studies

RESPONSIBILITY BEYOND THE CAMPAIGN

What kind of care does your partnership need?

Discuss care for your organisation

04 / SOURCES & CONTEXT

These publicly documented cases illustrate different risks: contract disputes, conflicting advertising claims, interrupted care and later negative associations with a brand. The people and companies are editorial case studies; their inclusion does not imply that HPA has cared for them. Each HPA perspective is a hypothetical application of our proposed services, not evidence that HPA could have prevented the events described.

These editorial portraits identify the people discussed. They may have been taken at a different time from the events in the case study. We draw no clinical findings or conclusions about treatment needs from their appearance.

Engagement, responsibilities and boundaries · HPA Transparency Register